Bentley came to us looking to broaden their appeal to a younger and more diverse audience. We found the Surgeon (Dominic Ciambrone) – the world’s leading sneaker customizer and a craftsman whose skills and story perfectly matched the Bentley brand.

 

We immersed him in the factory in Crewe, UK where he fed off the energy and passion of their craftspeople and stole some materials along the way to create our own limited edition run of Bentley x Surgeon sneakers. Each matched to a different Bentley vehicle and revealed at The Surgeon’s studio in LA to an audience of the sneakerhead elite.

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While at the factory in Crewe Dominic also co-created a very special car with the Mulliner design team. This one of one Bentley Flying Spur Hybrid was premiered to a packed room in The Temple House in South Beach with a killer projection mapping show alongside 2 other art cars.

 

We found out that our Bentley Flying Spur Hybrid x Surgeon vehicle and matching shoes (with a pocket for the keys) sold that very night!